AUGMENTED REALITY LABELS
BRING YOUR PRINT TO LIFE
What are Augmented Reality Labels
Augmented reality labels use cutting-edge technology to layer interactive digital content over physical product labeling.
When your customer points their smartphone or AR-enabled device at your product, the label comes to life. Instead of simply seeing a label, your customers can access layers of information, multimedia content and interactive experiences.
​
With augmented reality labels from ARConnect, you can use labels to create an unforgettable experience.
Sure, a label’s main purpose is to, well… label things.
But we think they should do more!
How Do Augmented Reality Labels Work?
AR App: Customers engage with the AR label using the ARConnect app.
​
Label Recognition: The AR label is designed with markers or triggers that can be recognized by an AR app using a device's camera.
Scanning the Label: When a consumer points their smartphone's camera at the AR label, the AR app identifies the label, prompting the activation of the digital overlay.
Digital Content Overlay: Digital content appears to be layered onto the physical label, forming an augmented reality encounter.
Interaction: Users can then seamlessly interact with this digital content in real time.
Download ARconnect App
Consider some of the AR content types that can give
your customers a competitive edge
Brand Narratives: Build brand loyalty and strengthen the relationship with customers by sharing your brand’s unique story. Use creative interactive content to provide company history or introduce the team behind your product.
Entertainment and Interaction: Use engaging animations, interactive quizzes or entertaining video to create buzz and keep your customers wanting more.
Product Information: Empower customers with a richer understanding of the product. Give them an inside look at the production process or showcase 3d product animations and illustrations.
Instructions or Use Suggestions: Provide easy-to-follow video instructions for product assembly or installation. Inspire customers with recipes or case studies.
Enhanced Marketing and Promotions: Offer exclusive promotions, discounts or rewards to customers who engage with their labels.
Create Unique Event Experiences: Offer event attendees immersive encounters that will leave a lasting impact.
Reduce Packaging Waste: Utilize AR labels to provide product information digitally – instead of with wasteful paper inserts.
Augmented Reality Labels Made Easy with ARconnect
Ready to say goodbye to boring labels?
ARconnect simplifies the Augmented Reality Label process by providing everything you need.
Label Printing
With a fleet of over 50 presses and facilities nationwide, you can trust us to produce quality, vibrant labels that make products pop off the shelf.
Label Design
Our team of skilled designers ensures that your customers receive top-notch graphic design.
Video Production
Our in-house team of video content creators can take your project from script development to final editing and delivery.
App Integration
You can utilize our app or opt to license and customize it as your own. We'll guide you through the integration process to ensure your content is ready for customers.