Label Design Services
Need help with your label design?
Product labels do much more than simply label your product. The design of your labels plays a key role in influencing consumer behavior. Your labels need to stand out, help build on your brand recognition, provide important product information, and ultimately help create a connection with your customers.
Our designers have years of experience designing labels, and understand the important role they play in product selection.
Fixed-Price Design Services
We use a fixed-price concept development and design model to make it easy for you to. For a single low price, you receive up to three design concepts based on the information you provide. Once a design is selected, you will receive up to three revisions to ensure project completion. If there is a change of scope or if run-on changes occur, additional charges will be added.
Our Label Design Process
Defining the Project
Before beginning design work, the project’s functions and goals must be identified. To help clarify these objectives, we first define your client’s target audience, core message and theme, as well as your company’s or product’s “personality.”
Information gathered from interviews and a brief questionnaire gives us an idea of what you need. Through this process, we work as a team to identify brand-specific communication and aesthetic criteria.
Concept Development
Quality design and production encourages conscious action on the part of your client’s target audience.
Following our questionnaire and interviews with you, our design team creates and presents three initial label concepts. The concepts are branded to reflect your company branding and project goals. You choose one of the three concepts for further development.
Design Development
Following approval of one of the three concepts, and upon receipt of all final copywriting, our design team creates a two-to-three round presentation and review process based on the chosen concept. Subsequent presentations will incorporate all changes from the previous presentations. We will communicate with you closely to ensure there are no surprises during this process.
Artwork Finalization
Once the changes from the final presentation are incorporated, reviewed and approved, the project is considered finished. Our design team will send you a copy of the completed artwork and proof for final written approval. We will also forward the artwork to our Pre-Press Department with all the specs needed to run the label print job correctly.