Video Production
Comprehensive Video Production Services
Our team is comprehensive, capable, and committed to providing the complete package for your AR experience utilizing video production or 3D animations. By applying decades of expertise in all areas of video production, we are the ideal partner to harness your creative vision and transform it into reality, saving you time, effort, and stress.
That process involves many things, but we handle everything and make it easy for you.
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Creative Development
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Scripting
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Art Direction
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Sound Design
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Video Editing
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Graphical Design
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3D Animation
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DLS is your partner, enhancing your customer’s vision. We are more than just a label manufacturer. We have innovative marketing tools and services and are adept at solving problems while guiding your customer’s project to completion. We have seen it all, and that experience permits us to circumvent any pitfalls within the video production or 3D process. Your project is safe with us. This is what we do.
Our Video Production and Interactive 3D Process
Never done this before? That's not a problem. At DLS, you’ll work with award-winning experts who specialize in exactly the type of content your customers want to create for their AR experience.
Clients are often curious about our video production process. When something is exceptional, everyone wants insight into the ingredients. Below, discover a detailed account of the main steps we apply to make high-quality AR experiences that will always be remembered. Of course, every project is different, and some will not require all the steps outlined below. Client input is essential to striking the right voice; reviews and approvals are built into each stage to maximize our collaboration's impact.
Pre-Production
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Client meeting to outline key goals, key messaging, and target audience
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Review existing client assets (photos, locations, logos, existing footage from past projects, artwork, props, talent, etc.)
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Agreement on the budget for the project (this is the determining factor for targeting maximum production value)
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Sign the contract
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Assign roles (director, writer, creative team)
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Research
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Creative development
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Discuss specific concepts for the video
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Agree on the content, style, and structure of the video
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Write script or treatment (if needed)
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Create and review storyboards (if required)
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Write interview questions (if required)
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Cast the production
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Location scouting
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Pre-interviews talent to elicit comfort and tease out conversational gems
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Rehearsals
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Logistics, planning, and scheduling of the shoot
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Obtain certificates of insurance
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Decide on the exact crew and equipment needed (number of cameras, models of cameras, exact lens package, lighting package, audio requirements, special equipment, etc.)
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Agree on all technical specs (resolution, frame rate, aspect ratio, etc.)
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Firmly book all crew & equipment
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Final phone calls with the client, creative team, crew
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Call sheet creation and distribution
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Sketches of 3D models are designed
Production
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Full staging, involving the crew meeting, unloading the equipment, and unpacking it in the shoot location/s
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Technical set-up of lights, camera, audio, and special equipment (props, teleprompter, drone, camera cars, etc.).
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On-camera talent getting performance-ready
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Final wardrobe selection
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Go Time! “3…2…1…ACTION!”
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Filming on all scenes
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Transfer and backup all footage, pack up all equipment, exit location
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3D modeling and texturing
Post-Production
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Transfer, input, organize and review all footage
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Transcribe interviews (if any)
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Video editing
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Submit rough cut for client feedback/approval
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Motion graphics and titles
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3D elements are animated
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Stock footage research and identification (if any)
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Music scoring
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Sound design
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Additional video editing
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Submit final cut for client feedback/approval
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Voiceover casting
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Voiceover recording
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Color correction
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Audio mixing
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Final output/quality check
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Upload the finished video to ARconnect servers